The Benaki Museum inaugurated the Support Campaign of its activities by members and corporate funders. The main issue was to create an identity for the new programme, which combines the long tradition of Benaki Museum with the new tendency in the global Museum world. At the same time it was vital for the identity to highlight the contribution of each member to the Museum's causes. The Logo of the new campaign focuses on love for Benaki Museum. The heart shape, the ultimate love symbol, was chosen to communicate the support of members and corporate funders. The well-known Benaki sign, which brings with it the long tradition οf this institution, is incorporated harmonically in this new heart shape.

_ Awarded by the EBGE Awards 2012 in the category Logotype.

The Benaki Museum inaugurated the Support Scheme of its activities by members and corporate funders. The main issue was to create an identity for the new programme, which combines the long tradition of Benaki Museum with the new tendency in the global Museum world. At the same time it was vital for the identity to highlight the contribution of each member to the Museum's causes. The design of the new corporate fundraising brochure of Benaki Museum aimed at giving information in a clear way, by highlighting, at the same time, the rich and diverse activities of the Museum. In this way, we created the image of a "Unique Museum", that deserves to be supported by corporate social responsibility projects.