The Benaki Museum inaugurated the Support Campaign of its activities by members and corporate funders. The main issue was to create an identity for the new programme, which combines the long tradition of Benaki Museum with the new tendency in the global Museum world. At the same time it was vital for the identity to highlight the contribution of each member to the Museum's causes. The Logo of the new campaign focuses on love for Benaki Museum. The heart shape, the ultimate love symbol, was chosen to communicate the support of members and corporate funders. The well-known Benaki sign, which brings with it the long tradition οf this institution, is incorporated harmonically in this new heart shape.

_ Awarded by the EBGE Awards 2012 in the category Logotype.