Fruto|wash is α product for the natural cleaning of fruits and vegetables that was launched in Denmark and other scandinavian countries. Our design of the corporate identity is based on the fresh, youthful and ecological character of the product. Together with the design element's manual, the product packaging and corporate website we created various communication material and promotional applications.
Initially we designed the labels for standard bottles. In collaboration with the product designer John Karatzas, a new custom made bottle was designed, which will be released to the market in the future.