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Heel Athens Lab – Website

The design of the corporate website for Heel Athens Lab is focussing on its brand values, such as optimism, team work, ecology and modern urban lifestyle, and is communicating the philosophy and services of this Greek clothing brand in a fresh and modern way.

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Heel Athens Lab – Collection catalogue

Concept, creative direction, photo shoot and design for the Heel Athens Lab autumn/winter 2014-2015 collection catalogue. Photography: Keep it simple, Chris Doulgeris

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Heel Athens Lab – Applications

Sample applications of the new corporate design for Heel Athens Lab. More than a clothing brand, Heel proposes an alternative production model. The new corporate design aims to create the unique world of Heel, where the corporate values of optimism, team work, ecology and modern urban lifestyle are highlighted. The look & feel elements of the new identity combine illustrations inspired by nature and city life, along with messages that express everyday life emotions, framed by a unique triangle pattern. Last but not least, a very important element of the new identity is the Heel Font, which was especially designed for the company in order to emphasize on the spontaneous and ingenuous aspects of the brand culture and philosophy.
 

 

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Heel Athens Lab – Corporate design

More than a clothing brand, Heel proposes an alternative production model. The new corporate design aims to create the unique world of Heel, where the corporate values of optimism, team work, ecology and modern urban lifestyle are highlighted. The logotype communicates corporate values of optimism, team work, ecology and modern urban lifestyle, emphasizing the spontaneous and ingenuous aspects of the brand culture and philosophy of Heel Athens Lab. The look & feel elements of the new identity combine illustrations inspired by nature and city life, along with messages that express everyday life emotions, framed by a unique triangle pattern.

Last but not least, a very important element of the new identity is the Heel Font, which was especially designed for the company in order to emphasize on the spontaneous and ingenuous aspects of the brand culture and philosophy.

_ Awarded by the EBGE Awards 2012 in the category Corporate Design.
 



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© 2014 pi6 communication design